China's Electric Cigarette Exports Are Strong and Technology Leads the World!
In recent years, the global e-cigarette retail scale has maintained a rapid growth trend. Research shows that the global demand for e-cigarette harm reduction is obvious, and the demand for smokers to quit smoking is becoming stronger. Made in China leads the global technological innovation of electronic cigarettes and sells well in more than 200 countries and regions.
According to the research of the report, on the basis of the general standards of the international market, electronic cigarette products are generally divided into two main directions: atomized electronic cigarettes and HNB (heating not burning). However, China's definition of electronic cigarettes mainly includes two categories: atomized electronic cigarettes and solid electronic cigarettes.
Tobacco products such as heated cigarettes directly manufactured by tobacco processing are included in cigarette management and do not belong to electronic cigarettes. Major countries and regions in the world, Europe, the United States, Japan, and South Korea have issued clear policy guidelines and regulatory measures for electronic cigarettes.
In terms of market size, the retail scale of the global vaping electronic cigarette industry will grow at a compound growth rate of 18.6% from 2018 to 2021, and the retail scale will reach US$42.44 billion in 2022. The global HNB industry retail scale will grow at a compound growth rate of 58.4% from 2018 to 2021, and the retail scale is expected to reach US$31.37 billion in 2022.
The level of support and development stage of HNB products varies from country to country. The most mature country is Japan, where 30% of smokers have completed the conversion to HNB products.
The report shows that more than 90% of Chinese traditional tobacco consumers have thought of quitting smoking, 77.9% have tried it, and only 23.8% have successfully quit smoking.
Survey data shows that over 70% of Chinese cigarette consumers understand and are interested in e-cigarettes. Consumers are most interested in the adjuvant effect of e-cigarettes on smoking cessation (74.6%). 83.0% of Chinese e-cigarette consumers believed that e-cigarettes were helpful in reducing cigarette dependence.
However, the research report also pointed out that consumers have a relatively uniform understanding of e-cigarettes in replacing cigarettes or reducing cigarette dependence. Nearly half of consumers believe that its harm may be the same or higher than that of cigarettes, which is related to the irregular development of the domestic e-cigarette industry. With the release of national standards and the gradual strengthening of supervision, the standards and cognition of e-cigarette products will be unified.
Data shows that the market size of China's electronic cigarette industry continues to grow. The domestic sales market size in 2021 is 14.50 billion yuan. It is expected that the growth rate will be 76.0% in 2022, and the market size will reach 25.52 billion yuan.
The export market of China's electronic cigarette industry is huge, with exports reaching 101.50 billion yuan in 2021. It is expected that the growth rate will be 63.4% in 2022, and the market size will reach 165.88 billion yuan. As of 2021, Chinese enterprises will account for more than 95% of the global electronic atomization production capacity, and they will be sold to more than 200 countries and regions.
According to the IMS model, the potential market size of China's e-cigarette segments is estimated. With the gradual improvement of policies on the regulation of the e-cigarette market, it is expected that the penetration rate of solid e-cigarettes in China will reach 3%-5% in 2025 of which solid electronic cigarettes account for about 20%), the potential market size is about 53.1 billion-88.5 billion yuan, the penetration rate of atomized electronic cigarettes is 4%-8%, and the potential market size is about 39.6 billion yuan-79.2 billion yuan.
The research also shows that China has an advantage in the global e-cigarette industry, and Chinese manufacturing promotes the development of the industry through technological innovation.
Since 2021, China has successively issued and improved the national standards and management methods related to e-cigarettes, clarified that e-cigarettes are under the management of the Tobacco Monopoly Bureau, characterized e-cigarettes as new types of tobacco products, and clarified the classification of atomized e-cigarettes and solid e-cigarettes. The production and operation of the tobacco industry have become more standardized.
As a leader in China's electronic cigarette industry, JOCEIG has a complete service mechanism and excellent manufacturing capabilities. Our products are distributed all over the world and have received praise and support from customers from all over the world.
As a manufacturer of electronic cigarette products with many years of experience, we always prioritize the needs of our customers and constantly control the quality of our products. We have a professional production team and strict quality inspection system, and we carry out comprehensive quality control from product design to export. At the same time, we will also provide thoughtful solutions and professional one-stop shopping services according to the actual needs of users. If you want to buy our e-cigarettes, please contact us immediately!
